Past and Present Clients, Projects and Experience


Thanks for visiting us. We are currently enhancing the English side of this website. In a nut shell, our Vision is to bring a new and refreshing approach of franchising to Israel based on International best practices.

For starters, we have recently introduced the “first of its kind” franchise portal (FRANCHOOSE) in Israel (which you can see on the Hebrew side). Here, prospective master franchisees can be exposed to successful international brands, and connect directly to them without the need of using a local agent or broker. Our vast reach of over 12,000 visitors a month, is due to our strategic partnership with the most read "on-line" business newspaper in Israel – Calcalist, resulting in advertisers enjoying an increased chance of finding the right strategic partner in our dynamic and strong retail economy.

We look forward to hearing from you.


IFI Directors

Guy Oren

LLB / M.B.A. and Mediator – The College of Academic Studies, Israel

Advocate Guy Oren, Partner in the "Israel Franchise Institute" (IFI) 

Over 15 years of management experience in different organizations and 10 years experience a lawyer in the commercial and intellectual property fields.

Served as a Director in a public company traded in the Tel-Aviv stock exchange and a CEO of a technology company.

Guy is experienced in working with international distributors, handling intellectual property issues and conflict mediation.

Steven Wolfson

Arbitrator – Bar Ilan University, Israel

Steven Wolfson, Founder and Partner of the Israel Franchise Institute (IFI)

Steven comes with over 30 years of “Hands On” International Franchise Experience in over 10 countries. Steven has either worked for or worked with major franchise corporations such as Subway, Pizza Hut, OJO and NYS Collection, and as a leading Israeli Franchise Consultant, worked in assisting numerous local brands develop both in Israel and abroad. Steven now lectures and educates in all spheres of franchising, and after having written the official Franchise “Code Of Ethics” for IFI, is now involved with working on local franchise Regulation within the framework of IFI.

Yoav Klein

LLB With Honors – The College Of Academic Studies, Israel

Advocate Yoav Klein, Partner in the "Israel Franchise Institute" (IFI)

Over 10 years of experience in business and entrepenurship, both as a lawyer in the high-tech and venture capital field and as a director and CEO of a technology company.

Worked in the high-tech and international department of on of Israel's leading law-firms and worked with many entrepreneurs, investors and international businesses.

Yoav is experienced in international work in the English language, both in the business and legal fields.

I authorize the receipt of advertising material, marketing, newsletters, etc. from the Israel Franchise Institute