Our Vision

Our Vision is to bring a new and refreshing approach of franchising to Israel. In the absence of regulation, an urgent need exists to assist new and existing franchisees and franchisors, understand the benefits of ethical franchising, and “How to do it correctly”. We have recently introduced the “first of its kind” franchise portal (FRANCHOOSE) in Israel, where prospective franchisees can be exposed to successful and ethical international franchise systems, connect directly to them (without the need to go via a broker), as well as receive an “over load” of high quality free franchise education, guidance and a long awaited agenda of voluntary regulation.

Our vision is simple. We are and wish to remain to be most relevant source of information for franchisees and franchisors who wish to involve themselves in “Franchising Done Correctly!”, be it on how to buy a franchise, sell a franchise or develop a franchise locally or internationally.

IFI Directors

Guy Oren

LLB / M.B.A. and Mediator – The College of Academic Studies, Israel

Advocate Guy Oren, Partner in the “Israel Franchise Institute” (IFI) 

Over 15 years of management experience in different organizations and 10 years experience a lawyer in the commercial and intellectual property fields.

Served as a Director in a public company traded in the Tel-Aviv stock exchange and a CEO of a technology company.

Guy is experienced in working with international distributors, handling intellectual property issues and conflict mediation.

Steven Wolfson

Arbitrator – Bar Ilan University, Israel

Steven Wolfson, Founder and Partner of the Israel Franchise Institute (IFI)

Steven comes with over 30 years of “Hands On” International Franchise Experience in over 10 countries. Steven has either worked for or worked with major franchise corporations such as Subway, Pizza Hut, OJO and NYS Collection, and as a leading Israeli Franchise Consultant, worked in assisting numerous local brands develop both in Israel and abroad. Steven now lectures and educates in all spheres of franchising, and after having written the official Franchise “Code Of Ethics” for IFI, is now involved with working on local franchise Regulation within the framework of IFI.

Yoav Klein

LLB With Honors – The College Of Academic Studies, Israel

Advocate Yoav Klein, Partner in the “Israel Franchise Institute” (IFI)

Over 10 years of experience in business and entrepenurship, both as a lawyer in the high-tech and venture capital field and as a director and CEO of a technology company.

Worked in the high-tech and international department of on of Israel’s leading law-firms and worked with many entrepreneurs, investors and international businesses.

Yoav is experienced in international work in the English language, both in the business and legal fields.