IFI – “Israel Franchise Institute”, was founded by Steven Wolfson in 2011. Influenced by Steven’s 35 years of International Franchise Experience in over 10 countries, IFI thinks and works differently to most other franchise organizations in Israel.

Steven Wolfson is a certified arbitrator (Bar-Ilan University) and is the preferred franchise expert for the “Israeli Center for Mediation and Arbitration”. He is also the exclusive representative in Israel for the largest franchise expo organization in the world MFV, and the EGS (Edwards Global Services, Inc) associate in Israel.

Together with IFI, Steven represents numerous global franchises in Israel with a combined presence of thousands of franchisees in over 100 countries.

What do we do?

Represent International Brands wanting to expand in Israel (and other parts of the world).

Assist International Brands find Master Franchisees in Israel.

Assist Israeli Brands find master franchisees abroad.

Assist local brands find franchisees in Israel.

Assist small local businesses convert to franchising.

Assist local brands strengthen their franchise organization.

Assist local brands strengthen their relationships with their franchisees.

Assist with the creation or translation of operation and training manuals.

Assist with legal franchise advice (as business consultants).

Assist with conflict resolution via mediation.

Happy Franchising!

IFI’s Board of Directors

Guy Oren

LLB / M.B.A. and Mediator – The College of Academic Studies, Israel

Advocate Guy Oren, Partner in the “Israel Franchise Institute” (IFI) 

Over 15 years of management experience in different organizations and 10 years experience a lawyer in the commercial and intellectual property fields.

Served as a Director in a public company traded in the Tel-Aviv stock exchange and a CEO of a technology company.

Guy is experienced in working with international distributors, handling intellectual property issues and conflict mediation.

Steven Wolfson

Arbitrator – Bar Ilan University, Israel

Steven Wolfson, Founder and Partner of the Israel Franchise Institute (IFI)

Steven comes with over 30 years of “Hands On” International Franchise Experience in over 10 countries. Steven has either worked for or worked with major franchise corporations such as Subway, Pizza Hut, OJO and NYS Collection, and as a leading Israeli Franchise Consultant, worked in assisting numerous local brands develop both in Israel and abroad. Steven now lectures and educates in all spheres of franchising, and after having written the official Franchise “Code Of Ethics” for IFI, is now involved with working on local franchise Regulation within the framework of IFI.

Yoav Klein

LLB With Honors – The College Of Academic Studies, Israel

Advocate Yoav Klein, Partner in the “Israel Franchise Institute” (IFI)

Over 10 years of experience in business and entrepenurship, both as a lawyer in the high-tech and venture capital field and as a director and CEO of a technology company.

Worked in the high-tech and international department of on of Israel’s leading law-firms and worked with many entrepreneurs, investors and international businesses.

Yoav is experienced in international work in the English language, both in the business and legal fields.