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Our Vision

Our Vision is to bring a new and refreshing approach of franchising to Israel. In the absence of regulation, an urgent need exists to assist new and existing franchisees and franchisors, understand the benefits of ethical franchising, and “How to do it correctly”. We have recently introduced the “first of its kind” franchise portal (FRANCHOOSE) in Israel, where prospective franchisees can be exposed to successful and ethical international franchise systems, connect directly to them (without the need to go via a broker), as well as receive an “over load” of high quality free franchise education, guidance and a long awaited agenda of voluntary regulation.

Our vision is simple. We are and wish to remain to be most relevant source of information for franchisees and franchisors who wish to involve themselves in “Franchising Done Correctly!”, be it on how to buy a franchise, sell a franchise or develop a franchise locally or internationally.

News and Articles

Life Cycle of the franchisee

This article was influenced by "THE E-FACTOR" written by Greg Nathan (www.franchiserelationships.com) The hardworking franchisee who has placed his time, money and trust with the franchisor is not just another [...]

The Aspen forest and Franchising

This article was influenced by Greg Nathan (www.franchiserelationships.com) One would think that comparing a franchise organization to a particular type of forest is crazy, but using the Aspen forests of [...]

Four feet of your business

Whether you are a franchisee, franchisor, retailer or owner of your own chain of stores, comparing the stability of your business to the way a table is constructed is a [...]

IFI Directors

Guy Oren

LLB / M.B.A. and Mediator – The College of Academic Studies, Israel

Advocate Guy Oren, Partner in the “Israel Franchise Institute” (IFI), a member of the Israeli Bar Association and a member of the Intellectual Property Committee, Tel Aviv District. Guy comes with over 10 years of legal and business experience, with an emphasis on commercial and intellectual property disputes.

Steven Wolfson

Arbitrator – Bar Ilan University, Israel

Steven Wolfson, Founder and Partner of the Israel Franchise Institute (IFI). Steven comes with over 28 years of “Hands On” International Franchise Experience in over 10 countries. Steven has either worked for or worked with major franchise corporations such as Subway, Pizza Hut, OJO and NYS Collection, and as a leading Israeli Franchise Consultant, worked in assisting numerous local brands develop both in Israel and abroad. Steven now lectures and educates in all spheres of franchising, and after having written the official Franchise “Code Of Ethics” for IFI, is now involved with working on local franchise Regulation within the framework of IFI.

Yoav Klein

LLB With Honors – The College Of Academic Studies, Israel

Advocate Yoav Klein, Partner in the “Israel Franchise Institute” (IFI), recently joined IFI, which prides itself in upholding the highest level of franchise ethics and International best practices in franchising. Yoav comes with over 10 years of commercial and corporate law experience, with an emphasis on commercial transactions, venture capital and start-ups. In the past, Yoav worked in the high tech department of Gross, Kleinhendler, Hodak, Halevey, Greenberg & Co.